How to Choose a Logo

There's no clear cut way to determine how to go about choosing a logo but there are many things to consider when choosing one.  A logo serves more than one purpose and can translate the quality of the service or product your business offers along with the competitive advantages you have. Just recently I was put to the task of choosing the right logo to represent me and the consulting services I offer. One of the things I had to identify was my target audience. Who did I want to attract with my new logo and what was the message I wanted to get across?