3 Ways You Can Improve Your Marketing Content

As I sit here, I'm struggling to come up with an idea on what to write about. Writers block sits in and countless hours go by where I'm just looking through articles to come up with new ideas. Then it hit me, why not write about not knowing what to write about.

I'm sure many bloggers have an issue with this especially if they are trying to come up with new content on a daily bases. Luckily for me, I only post a blog once a week so this allows me more time to provide quality marketing content.

Business Etiquette

What Now?

You may have heard the saying "Do unto others as you would have others do unto you". Trusted business owners and managers know that this is the foundation of building long term relationships with the consumer and those that don't should learn quickly. I bring this up because just recently my car was backed up into in which my headlight was broken and side fender dented. Anyone who has been through this process knows how frustrating the situation can be and to top it off, it was a hit and run. Guess who had to pay up? I called the insurance company and they were quick to respond and basically told me everything would be fine and just to find a place in which they could repair the damages. I looked around a little bit and finally decided on a local shop located on the north side of Laredo. 

New Name, Same Theme

First off, thank you to everyone who participated in the renaming of my blog. Your words and suggestions helped me come to a decision that I think help mold the direction of my blog and hopefully ads to my marketing message. Having said that, I guess all that's left is to announce the winner. The polls were very close and two names stood out from the rest but in the end one name prevailed. 

 

Live From YouTube

As I'm sure you have noticed, I am quite the enthusiast for social media platforms like Twitter and Facebook. What's not to like? They both offer a way for you to communicate with your target audience on whatever you well please, can be highly influential, easily accessed, and if used properly, are very effective.  A little over 55% of the traffic that my blog receives is from new visitors and from those visits I receive a bounce rating of 53%. Huh? In plain English, I am getting new visitors to view my blog but as soon as they are there, they split.

Marketing Mix, No More!

I would like to start off by saying thank you to everyone who has supported me thus far. I really appreciate all the comments, likes, and shares that you have submitted. Having said that the time has come to pick a new name for my blog. Over the past few weeks I have gotten some insight and suggestions as to what my new blog name should be. Although I liked quite a bit of the suggestions, I can only select a few to use in a poll that I will be conducting through Survey Monkey. As mentioned in the Help Rename My Blog Article, I will be giving a $25 Gift Card to the person who's suggested blog name is chosen as a token of my appreciation for their support and creative effort. 

Top 10 Reasons to Use Social Media

According to research published by analyst firm Access Markets International Partners, 70% of small and medium businesses actively use social media sites like Facebook, Twitter, LinkedIn, and now Pinterest. It's no secret that using social media to promote your business or yourself has advantages. Whether you are a new start up company or a person just trying to stay on track with what is going on in the world, social media can elevate you to success.

I've compiled a list of the top 10 reasons why you or your business should be looking for ways to incorporate social media into your marketing strategy.

No Budget, No Problem!

Juan Garza, Marketing Consultant

If you're like many other business owners, you may be wondering how you can promote your business with little or no advertising budget.  After meeting with a potential client (shout out to Aime's Party Place), it was clear to me that many business owners have a head full of ideas but have trouble translating those ideas into a successful marketing strategy. I think everyone has experienced something like this whether it be writer's block or a brain fart, sometimes you just need a way to put your ideas to action.   

  

The part owner of Aime's Party Place and an old friend of mine, reached out to me after reading my blog. Aime's is an elegant reception/banquet hall located on the north side of Laredo and they offer catering services for events covering birthdays, wedding, quince's, and much more.

Pinterest, The New NASCAR?

Where Will Pinterest Stop?

It seems a new social media platform is on the rise and according to an article on the Wall Street Journal: Pinterest's Rite of Web Passage- Huge Traffic, No Revenue, Pinterest accounted for 11 million unique visitors in January 2012. We have all heard of the term, "a picture is worth a thousand words" and Pinterest is putting it to the literal test. Businesses and marketers everywhere are foaming at the mouth with this new social media platform, where users are able to share their interests and hobbies through the "pinning" and "re-pinning" of visual images.