If you would have told someone in the year 2000, consumers would be
the ones looking to promote businesses, you would have been branded
crazy. Today's consumer does exactly this. Social Media outlets such as
Facebook and Twitter allow for consumers to interact with their favorite
brands and businesses in a way like never before.
Sharing, liking, and tweeting, aren't just useless verbs! For the business owner to succeed today, they must understand and accept the buyer behavior of tomorrow's consumer. The internal sales and marketing professionals within a business should be well coached and educated on the emerging social media best practices for increasing sales, marketing productivity, and ROI.
So what's keeping you from reaching tomorrow's consumer?
For some companies, it may be that they recognize the potential in Social Media but they don't have time to invest in managing their online presence. For others, it may be that they are not sure how to approach Social Media and they choose to ignore it.
One of the most common issues that we encounter, are that business owners are stuck to their old ways and are resistant to change.
The truth is your business can't afford to ignore social media or the changes in tomorrow's consumer. The only challenge your company should be faced with, is how to leverage social networks so that they reach your target and how to convert those reached to sales.
The Answer
People are looking for advice on the products and services they love. They are engaging with friends, peers, and experts on social networks, so that they make the right purchase decisions.
This is where the opportunities are being created and internal sales reps need to be part of those conversations.
Your business should not only be investing in social media initiatives, but it should also find ways to measure and maximize ROI through achieving specified sales and marketing goals. Goals such as opportunity management, prospecting, and up-selling are all specific goals that your business should have in its marketing strategy.
What's Next?
Coming up with a strategy is half the solution. The next step is implementation of your strategy and leveraging your relationships through social media. Without the proper assessment, strategy, and implementation, your social management attempts will fail.
Our advice is get to the drawing board and invest the time it takes to develop a well managed social media presence. If you're still not too sure how to approach social media, contact a professional.
Sharing, liking, and tweeting, aren't just useless verbs! For the business owner to succeed today, they must understand and accept the buyer behavior of tomorrow's consumer. The internal sales and marketing professionals within a business should be well coached and educated on the emerging social media best practices for increasing sales, marketing productivity, and ROI.
So what's keeping you from reaching tomorrow's consumer?
For some companies, it may be that they recognize the potential in Social Media but they don't have time to invest in managing their online presence. For others, it may be that they are not sure how to approach Social Media and they choose to ignore it.
One of the most common issues that we encounter, are that business owners are stuck to their old ways and are resistant to change.
The truth is your business can't afford to ignore social media or the changes in tomorrow's consumer. The only challenge your company should be faced with, is how to leverage social networks so that they reach your target and how to convert those reached to sales.
The Answer
People are looking for advice on the products and services they love. They are engaging with friends, peers, and experts on social networks, so that they make the right purchase decisions.
This is where the opportunities are being created and internal sales reps need to be part of those conversations.
Your business should not only be investing in social media initiatives, but it should also find ways to measure and maximize ROI through achieving specified sales and marketing goals. Goals such as opportunity management, prospecting, and up-selling are all specific goals that your business should have in its marketing strategy.
What's Next?
Coming up with a strategy is half the solution. The next step is implementation of your strategy and leveraging your relationships through social media. Without the proper assessment, strategy, and implementation, your social management attempts will fail.
Our advice is get to the drawing board and invest the time it takes to develop a well managed social media presence. If you're still not too sure how to approach social media, contact a professional.
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